While each agent might have their own spin, here are 10 essential marketing tactics most top-performing agents use to successfully sell homes:
High-quality photos are non-negotiable. Listings with professional images get significantly more views and sell faster. This includes bright, well-composed interior and exterior shots — and even twilight photos for that extra wow factor.
Staging helps buyers envision themselves living in the space. Whether it’s real furniture or virtual staging, it makes a big difference in how the home is perceived.
A well-written, emotionally engaging description highlights the home’s best features, the lifestyle it offers, and neighborhood benefits — without sounding generic or overly salesy.
4. Floor Plans & 3D Tours
Buyers love to explore online before visiting in person. Including a 3D Matterport tour or detailed floor plan can increase interest and engagement, especially with out-of-town buyers.
5. Strong Online MLS Presence
The home should be listed not just on the local MLS, but syndicated to Zillow, Realtor.com, Redfin, Trulia, and other national real estate portals. Each platform should include all the enhanced media available.
6. Social Media Marketing
A strong agent will promote your home on Facebook, Instagram, and YouTube with targeted ads that reach buyers based on location, behavior, and interests.
7. Email Marketing
The agent should have a list of buyer leads and other agents. A professional email blast can generate buzz and alert other realtors and prospects to the new (or re-listed) property.
8. Open Houses (In-Person or Virtual)
Hosting open houses — especially the first weekend it’s listed — creates urgency and gives buyers a reason to act quickly. Some agents host virtual open houses via Facebook Live or Zoom.
9. Targeted Online Ads (Google & Facebook)
Digital ads targeted to specific demographics and zip codes can dramatically increase exposure. This is where marketing-savvy agents shine.
10. Strong Agent Network & Local Expertise
A well-connected agent knows how to reach buyer agents and leverage local contacts. They may also use “Coming Soon” tactics, private showings, or pocket listings to create demand before a property hits the market.
